To always be professional


To always produce the most durable, fine finish possible


To encourage people to restyle their existing furniture or kitchens rather than replacing them


To be helpful and informative to aid the above


To encourage the purchase of used furniture from charities


To prioritise environmentally, child & pet friendly materials


To help reduce the 8 million tonnes of brown furniture that goes to landfills each year


To add some colour into what would otherwise be very brown and dark  environments